Services
Consumer and Market Insights
Is your product relevant? Will it be in 5 years. A Market Analysis provides a fresh perspective on current trends and competitive activity so you can take advantage of opportunities and manage risk. Combining this understanding with pivotal customer insights provides focus to prioritize resources and activities. This can be a topline review or deep dive. Direction that comes from this work is often best validated by market research to manage risk.
Innovation/New Product Development
We live in a unique time when new brands are taking hold in legacy categories. Macro trends in Technology, Wellness, and Sustainability are impacting behavior and priorities. I will help you uncover new opportunities to grow your business whether it is through creating novel ways to maintain loyalty or developing new products. Consumer and Market Insights precedes this work.
Campaign Development
A good marketing campaign converts sales and builds brand equity. It will also have several elements - channels, messaging, creative design that work together to achieve the goals of the campaign. I help drill down to the essentials of the campaign brief and project manage the creative development and deployment of the campaign. The effectiveness of the campaign will be measured before you put any significant spend behind it.
Marketing Strategy
Your marketing strategy will be built on analysis of the current brand promise and business performance, consumer and market Insights, resources and business goals. It will include the essential 4 Ps of Marketing: Product, Price, Place and Promotion as well as growth opportunities for product and marketing innovation.
All services quoted either by project or on an hourly rate of $105
Previous Work
French’s Yellow Mustard was declining double digits in the face of expanding niche and gourmet flavors. The package redesign in combination with a new marketing campaign turned this around to having the business GROW double digits and still serves as the foundation of a healthy business today.
From product concept to digital and retail launch during the Pandemic. In 30 years, our distributor had never seen a product launch in retail at Publix. Developed my now go to 3-step process during this project as it was forged with inspired creativity, nimbleness and flexibility and a mighty will to succeed in the crowded bottled water category.
The launch of Naomi Whittel’s new supplement business included the Glow15 Book, Course and On-the-Go Cards. A focused, creative effort by the team brought this one home achieving success and New York Times best seller status which was an integral step for Naomi in building her new DTC business that thrives today.
I teamed with Elizabeth on multiple consumer research initiatives, spanning qualitative and quantitative work. She has an impressive skillset in first realizing when research makes sense to embark upon, then tailoring efforts so that results can be actionable, and finally drawing insights from data that are relevant to apply to the realities of business. On a interpersonal level, Elizabeth is passionate about her work, a clear communicator, and pleasant to collaborate with. She is a strong marketer, meshing intuition with analytics!
- T. Feldman, Consumer Research Consultant
I appreciate Elizabeth’s heart, passion and trust along the way as a collaborative partner…I think she is a truly wonderful person
- B. Hansen, Ptarmak; Jove Water Project Brand Identity
